Alicia Chouinard

Creative Director | Designer | Editor

Authentic Voice campaign

Our marketing team wanted us to focus on the fact that the voices of NBC Sports Boston (the on-air talent), were 'authentic' to show the serious fans that exist within Boston sports that we understand them. In order to highlight this, the creative team I managed created primarily typography based spots with the occasional accent image and audio clips that were entirely from within shows on our air.