Printed Marketing Book
Because the goal listed the project for internal use only, the original design used a combination of design elements and images that our creative services team had created, as well as fan art and stock imagery. When the final product was printed, the sales and marketing teams were so impressed that they asked for an updated version that used entirely our licensed imagery and designs, in order to make the book a marketing element that could be used outside of our company as well.
The statistics and quotes for this book were collected by the Director of Consumer Engagement at Comcast SportsNet and I was tasked with visually presenting them all in the form of a short book. The intent was for the marketing teams to have a tangible representation of how far our company had come, display our strengths, and provide a glimpse into future plans.