Celtics Media Day Set

This set not only met, but surpassed the goals for this project. It created a unique, clean look for both video and still images used to create content for social media, on-air, and marketing elements. The blue tint of the mirror worked as a form of blue screen to chroma key graphics behind the players in a new way. The simplicity of the primary set allowed us to keep the budget low, and use the additional space to create a second blue screen set for additional generic player footage and imagery. Due to the pandemic in 2020, the footage and images from this shoot are still in use today.

When our creative team met to pitch and discuss our ideas for the 2019-2020 Celtics media day set, I had saved Instagram screenshots from a shoot that I discovered after Celtics media day the previous year. This is the most important event of the year for the creative services department at NBC Sports Boston because it is typically the only individual time we have with the full Celtics team until playoffs.

The team brought a full selection of creative ideas, but we decided as a group that the tinted mirrors that I suggested would be the best option to achieve our intended goal for our primary set. After this we began researching how we would use this design. We started by creating a mock set using handheld mirrors and a bobble head doll and film samples to help decide the tint color and best products to use.