Cheer Cards

Celtics Cheer Cards

Each season a unique series of Celtics Cheer Cards were created to be distributed at games. Every ‘Authentic Fan Friday’ all seats at the TD Garden would include a complimentary cheer card to remember the game. We designed these cards to be unique keepsakes that also promoted our company, drove people to our social media accounts, and promoted our newly released MyTeams app.

other New England Team Cheer Cards
Project Info
Client
NBC Sports Boston
Goal
Market our brand using signs fans could use to support the team at the game and take home as a keepsake after.
Role
Creative Manager, Designer
Breakdown

We designed these Cheer Cards to be unique keepsakes to promote our company, grow our Authentic Fan brand, drive people to our social media accounts and promote our newly released MyTeams app. Depending on the New England sports team and the NBC Sports coverage of that team, these cards were created either as a series to be given out at games, or as a one-off item celebrating a special event like a championship parade or season kickoff event.

Celtics Cheer Card from the ’18-’19 Season Series – Player and background artwork by M. Brian Bowens

Celtics Cheer Card from the ’17-’18 Season Series

Outcome

During ‘Authentic Fan Friday’ seasons, over 100,000 cheer cards were given to Celtics fans at TD garden. On numerous occasions family members of the Celtics players reached out to request a clean version of the cheer card with artwork to save, or shared a photo of the Cheer Card we created on their social media accounts. Each of these cards promoted our brand to the individuals they were given to, as well as the audience they were shared with when being held up on-air, or through social media posts.