Alicia Chouinard

Creative Director | Designer | Editor

Piece It Together Social Campaign

Our social media team created a fun promotion where they released a ‘puzzle piece’ graphic on our social platforms each day. Once you were able to identify the code word written on the puzzle you went to our website to enter it in for a chance to win the grand prize. They did this during the Celtics, Patriots and Revolution seasons and it successfully drove fans to both our website and our social media accounts. I created these promo spots to inform the fans about the sweepstakes and the steps they needed to follow in order to win.