GO SMILE was looking to refresh their packaging with a more modern look without going so far from the original designs that their packaging was unrecognizable to their customers. Based on this feedback we created a moodboard of look and colors that we felt would give them the updates they were hoping to see in the final product.
Throughout the design process, I oversaw the work of multiple designers and helped guide the client to determine the color palettes and design styles that they were looking for with each product line. We also came to the conclusion that this packaging refresh would be a multi-step process. This would allow the client to keep their look recognizable, but move closer to the overall luxury look that they are eventually hoping to achieve.
The GO SMILE team has been very happy with the results and we are continuing to work our way through their line of products to refresh all of the packaging.